5 Reasons Your Next MICE Event Needs a Mobile App

Tour operating is a complicated business at the best of times, but MICE travel (Meetings, Incentives, Conferences, Events) takes it to a whole new level of complexity. With big – often huge – groups [arriving on different flights at different times], multiple hotels & venues, activities, last-minute changes, and hundreds of enquiries, requests and complaints from clients and participants to contend with, organising MICE trips can give even the most unflappable tour operator sleepless nights.

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