Recently at an industry event I got chatting to a director of an escorted tour operator. We chatted about the business challenges his company face, the amazing trips they offer and of course, I had to ask how they were using technology within their travel business.
Early in 2014 I was invited to join a Bangkok food tour organised by Taste of Thailand, a small food travel startup run by my friend Jacob Holder.
During the walk I noticed one very interesting thing: although the tour leader had given us a brief paper itinerary/map, most of the group members had shoved this in a pocket/bag and were spending most of the tour on their phones – following the route on Google Maps, sharing their experiences on Facebook/Twitter, and posting images on Instagram. Wouldn’t it make sense, I thought, if the itinerary itself was also in mobile format?