If you’re a tourism board, destination marketing organisation (DMO) or tourism industry group, FAM & press trips are a crucial part of your strategy – they’re a great way to promote your destination, forge strong relationships with key agents, journalists and partners, and generate business for your industry. In 2018, it’s no longer enough to give participants a paper itinerary and a few brochures – you need to wow them and showcase your destination as stylishly as possible.
Tour operating is a complicated business at the best of times, but MICE travel (Meetings, Incentives, Conferences, Events) takes it to a whole new level of complexity. With big – often huge – groups [arriving on different flights at different times], multiple hotels & venues, activities, last-minute changes, and hundreds of enquiries, requests and complaints from clients and participants to contend with, organising MICE trips can give even the most unflappable tour operator sleepless nights.
By 2025 Millennials and younger generations will account for 75% of all consumers and travellers (Source: Airbnb). Numbering 79 million, Milllenials are already the biggest generation in history and they’re already spending on travel too. While saving for on a house or paying debts was the priority for previous generations, those born since 1994 rank travel as their most important expenditure (Source: Airbnb).
When I’m talking to travel companies about Tineri, the most common question I get asked is “How do I get my content on there?” We know that tour operating is pretty labour-intensive, and that your staff can’t afford to spend any more time on a booking than necessary – so that’s why we’ve developed numerous ways for you to get your content into our CMS and onto your travellers’ phones!
Corporate travel is nothing new but with technological advances having made the world smaller than ever, we’re travelling further and more often for business purposes. We now live in a global society where thousands of flights – many run by low-cost carriers – can get us from A to B – or even A to Z – with ease.
At Tineri, our mission is to help tour operators, DMCs and other travel providers go mobile, and deliver their itineraries and other travel content to their clients’ mobile devices. With around 95% of travellers taking a smart device of some kind with them when they travel, the age of paper itineraries is coming to an end, and going mobile makes it a lot easier for tour operators to create compelling, aesthetically impressive itineraries, maintain version control, easily issue changes, communicate effectively, and generally offer an enhanced service to the traveller.
Recently at an industry event I got chatting to a director of an escorted tour operator. We chatted about the business challenges his company face, the amazing trips they offer and of course, I had to ask how they were using technology within their travel business.
Early in 2014 I was invited to join a Bangkok food tour organised by Taste of Thailand, a small food travel startup run by my friend Jacob Holder.
During the walk I noticed one very interesting thing: although the tour leader had given us a brief paper itinerary/map, most of the group members had shoved this in a pocket/bag and were spending most of the tour on their phones – following the route on Google Maps, sharing their experiences on Facebook/Twitter, and posting images on Instagram. Wouldn’t it make sense, I thought, if the itinerary itself was also in mobile format?
About Open Destinations
Open Destinations is a leading provider of travel technology solutions, designed for tour operators, wholesalers and DMCs. The company’s flagship travel booking system, Travel Studio, has been successfully implemented into travel businesses across more than 30 countries.